SO MUCH DEPENDS ON REPUTATION -GUARD IT WITH YOUR LIFE; "Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them." ..... Robert Greene.
Reputation is an estimation in which a person or a thing is held especially by the community or public in general. According to Wikipedia; reputation may be considered as a component of identity as defined by others. These definitions of reputation buttresses the fact that how the general public perceives an entity goes a long way in determining his/her success.
Unlike the previous four laws i have reviewed on this blog, this particular law has two cases and both illustrates the observance of the law. In the first case; during China’s War of the Three Kingdoms (A.D.207-265), General Liang was able to fool his rival Sima Yi simply by letting his track record for being an undefeated leader in battle do the work for him. Liang’s troops were far outnumbered by Sima Yi’s, yet he devised a clever last resort plan. Liang donned a Taoist robe and played the lute upon the wall of the city he was defending. His soldiers opened the gates and hid. When Sima Yi’s troops advanced upon the unguarded city, Yi recognized his opponent sitting alone upon the wall. Fearing a trap, Sima Yi called his soldiers to retreat. Going further we see P.T. Barnum, an expert at destroying his competitor’s reputation. He published letters in newspapers, warning the public against buying his opponent’s stock. He was a master at poking mockery at the tactics of his rivals.
The two cases illustrated the observance of the law in two dimensions as observed in Robert Greene's quote above. I see the issue of reputation as a necessary evil joined to morals and code of conduct. We often think it does not matter what people say about us but at the end it becomes necessary. Here are some wisdom nuggets that helps;
Reputation is an estimation in which a person or a thing is held especially by the community or public in general. According to Wikipedia; reputation may be considered as a component of identity as defined by others. These definitions of reputation buttresses the fact that how the general public perceives an entity goes a long way in determining his/her success.
Unlike the previous four laws i have reviewed on this blog, this particular law has two cases and both illustrates the observance of the law. In the first case; during China’s War of the Three Kingdoms (A.D.207-265), General Liang was able to fool his rival Sima Yi simply by letting his track record for being an undefeated leader in battle do the work for him. Liang’s troops were far outnumbered by Sima Yi’s, yet he devised a clever last resort plan. Liang donned a Taoist robe and played the lute upon the wall of the city he was defending. His soldiers opened the gates and hid. When Sima Yi’s troops advanced upon the unguarded city, Yi recognized his opponent sitting alone upon the wall. Fearing a trap, Sima Yi called his soldiers to retreat. Going further we see P.T. Barnum, an expert at destroying his competitor’s reputation. He published letters in newspapers, warning the public against buying his opponent’s stock. He was a master at poking mockery at the tactics of his rivals.
The two cases illustrated the observance of the law in two dimensions as observed in Robert Greene's quote above. I see the issue of reputation as a necessary evil joined to morals and code of conduct. We often think it does not matter what people say about us but at the end it becomes necessary. Here are some wisdom nuggets that helps;
- Sow doubt and spread rumors about your rival. Even if they vehemently deny it, people will still be wondering why they are so defensive.
- Use humor or gentle mockery at your rival’s expense.
- A solid reputation increases your presence and exaggerates your strengths without your having to spend much energy.
- Never appear desperate in your self-defense against the slander of others.
- Be careful not to go too far in attacking another’s reputation, it draws more attention to your vengefulness than to the person you are slandering. Use subtler tactics like satire and ridicule.
